Fading London: The City’s Vanishing Ghost Signs

Description

Helen Cox

Hardcover |19.3 x 1.52 x 23.5 cm | 128 pp

The History Press | 2019 | 9780750992596

This is a photographic journey into Londons often overlooked advertising history exploring how the capitals businesses of old made use of hand-painted signs to inform, advertise and appeal to consumers.This intriguing book profiles hand-painted advertising from across the city and investigates the companies that commissioned the signs that now appear faded like ghosts on the brickwork of buildings.It is a snapshot of a time that is almost forgotten but which lives on through the sometimes haunting presence of ghost signs on the citys streets.

Richly illustrated with 150 full-colour signs, this collection reveals the many varied industries and businesses of Londons past.